Foreshore retains Aideen Shortt

Foreshore announces that it has retained Aideen Shortt's consultancy services to help develop its strategy for the egaming industry. Working with Foreshore's business development and sales teams, Aideen will be responsible for establishing corporate awareness and developing and negotiating client sales in the online gaming industry.

"We are extremely fortunate to have someone of Aideen's calibre working with us", said Chris Evans, CEO of Foreshore. "With her vast wealth of experience and unrivalled network of connections, she is perfectly placed to establish Foreshore as the top-tier technology and hosting provider for a wide range of egaming companies, and we look forward to an extensive and valuable contribution during her time with us."

Aideen is a long-time veteran in the interactive gambling space having been involved in a range of senior and director level roles since the outset of online betting and gaming over 10 years ago.

A graduate of University College Cork (Ireland), with a Masters Degree from Kingston University (England), Aideen has a wide range of experience working in both the operator and supplier side of the market.  She was employed as part of the marketing team of flutter.com (now integrated with Betfair) for their launch 2000 and established one of Europe's first online casinos at Coral Eurobet in 2001/2002.

She has subsequently held director and board level roles at Skybet (part of BSkyB) and Chartwell Technology, a globally recognised software supplier, before setting up as a private contractor and consultant.  Aideen has since worked for a range of different sectors within the industry including operators such as Paddy Power, fantasy gaming company Clever TV and the media companies Bluff Europe and Sport Business for whom she was commissioned to research and produce an industry paper on mobile gambling.

Aideen commented "Foreshore is a globally recognised and highly accredited company with a diverse range of clients in finance, retail and internet operations and I am delighted to be working alongside them in the natural step of bringing this great company into the gambling space, following the new laws establishing Jersey as a creditable gaming jurisdiction."