Email marketing
Our e-marketing solution, Marketing Advantage, offers:
- Central control over the branding and appearance of every day business emails
- Discreetly piggy-back targeted messages inside ordinary business emails
- Generate more business from existing clients
- Powerful reporting, measurement and analytics
- Fully featured campaign based mailing tools
Mimecast Offshore’s Marketing Advantage’s key features are:
- Strong corporate standards and brand control
- Update-inclusive emailing
- Clear reporting and analytics
- User-friendly email campaign capabilities
- Data management and compliance
Strong corporate standards and brand control
Mimecast Offshore Marketing Advantage allows you to create email template stationery simply and effectively. Templates can be selected from an existing range or easily adapted to suit company standards and brand. Images, logos and business cards are examples of what can be included in order to present a strong corporate image. Central control allows for predetermination of recipients and the tailoring of emails towards specific groups or individuals. A real-time opt-out for image-based emails is available ensuring best marketing practice.
Update-inclusive emailing
Using the template stationery you are able to include updates of news, special offers and any other relevant information in your existing emails. The content can be selected from a store to set up multiple email templates and predetermination of recipients ensures accurate targeting and increased effectiveness.
Clear reporting and analytics
Marketing Advantage has a follow-through function of providing analysis of results in order to ascertain the level of interest and success of specifically added email content. This is provided in a general and specific way so that information about each recipient and their click-through behaviour is available as well as general reporting, for example the most popular links clicked on. This is provided in clear graphical format allowing for tracking, editing and analysis of content over time.
User-friendly email campaign capabilities
Creating and implementing an email campaign doesn’t need to be arduous. Whether it’s an e-newsletter you want to send out or a promotion you want to market directly, Marketing Advantage ensures a simple, user-friendly process. Campaign emails can be created using the templates provided and altered using the design and content management tools if desired while merging of data for the mailshot is easily done through various fields based on specific attributes.
Data management and compliance
An additional feature of Marketing Advantage is the ability it has to provide email lists, useful for compliance and data management purposes. Lists can be created to show all the emails sent to and received from a particular company or address and automatic listings of opt-outs and bounce-backs save time and aid the campaign process. Content-heavy emails are sent during quiet times so as to prevent bandwidth overload without causing problems to the sending and receiving of day-to-day email communication.